Market Research: Who Is Your Audience?

The marketplace is often a difficult environment to thrive in. Fortunately, your business has strengths that set it apart it from the competition. What are those unique strengths, and how does your strategy capitalize on them?

Integrity Images takes a careful look at what makes your company unique and gains a basic understanding of its most viable strategic options. Building your marketing campaign on the foundation of that uniqueness makes your competitive advantage stand out and makes it harder for the others to catch up with you. Integrity Images uses this uniqueness and combines it with synergistic marketing tools to reach the masses. This method targets the people who are most interested in your product or service.

Web Design: Not All Websites Are Created Equal.

Nowadays, there are as many ways to design a website as places to host them. And it’s not just about content or design, but infrastructure and hosting environment are concerns as well. Some platforms might be feature rich but open to hackers, and some hosting environments may be popular but are either restrictive or lack security (or both). Integrity Images has developed a powerful CMS and hosting environment that specializes in security, speed, and search engine friendliness.We combine our web technology with all other synergistic marketing tools and create an environment that is meant for growth. We will migrate almost any website to our CMS and host on our servers while we market your company. Your original site will be backed up and stored in case you need it again.

SEO: Its Not Just About Ranking But Finding The Correct Audience

Search Engine Optimization, or SEO, is the single most effective way of driving the right traffic to your site. Any campaign without it just isn’t complete. With that in mind, INTEGRITY IMAGES has dedicated years of analysis and experimentation to ensure that our SEO techniques and products are always on the cutting edge. We pass this expertise and experience on to you, our clients, with every campaign we set up. We specialize in National SEO, Local SEO, and Google My Business campaigns.

We focus on content. It's something that has always been important in any SEO strategy. Content diversity and authoritative linking strategies are major components of our exceptional track record of client success and ROI growth. SEO translates into a beautiful and easy-to-use website; content that is fresh, valuable, and engaging; and credibility that encourages others to link to your website.

Discovery: It’s All About Finding Something New

One of our favorite quotes here at INTEGRITY IMAGES came from John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker had a good sense of humor, but it was actually based in fact and held true for nearly a century. However, data collection in advertising has changed significantly in the past 20 years. Marketers now have access to more metrics and analytics than Mr. Wanamaker could have been imagined when he opened his first store in New York in 1896.

We‘ve entered a period in which we can not only understand how advertising is driving sales, but we can attribute revenue to the individual ads, banners, keywords, emails, media posts, and so on…the list goes on and on. Now we can put all that data to work for our clients. In addition, we can also proactively identify interested buyers based on their “digital body language.”

INTEGRITY IMAGES can create digital ads and banners and then use the power of a “search engine in reverse.” INTEGRITY IMAGES along with thousands of leading publishers use predictive technology to increase user engagement, monetize their traffic, and distribute their content to more readily engage audiences across the web. Together, our teams have pioneered a major new marketing channel alongside “search” and “social,” proving that “discovery” can power successful campaigns for companies of all sizes.

Directory Listings: Get Found Wherever Consumers Search

Google. Google Maps. Apple Maps. Facebook. Bing. Yahoo. Yelp. It doesn’t matter which map, app, voice search tool, digital assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn.

Integrity Images uses the power of Yext Listings to manage your business information across more than a hundred digital services globally. Our direct integrations control of how your business listings appear — everywhere customers search.

Pay-per-click Marketing: Use It To Build Your Business

Pay-Per-Click marketing, or PPC, is a way of using a search engine or social media advertising platform to generate clicks to your website, rather than “earning” those clicks organically. Those sponsored ads you often see at the top of Google's search results page, marked with a yellow label? That's Pay-Per-Click advertising (specifically Google AdWords PPC).

Social media sites like Facebook, LinkedIn and others also use PPC methodology to increase followers, traffic to your site, and brand awareness. INTEGRITY IMAGES uses that methodology to reinforce and complement search engine and social media campaigns to increase your web traffic and awareness, resulting in an increase in leads and sales.

Here's how it works: Every time your ad is clicked, sending a visitor to your website, the search engine or social media site collects a small fee. When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 or $3000 sale, then the addition of PPC is a no-brainer.

Social Media Marketing: Be Followed, Be Liked, & Connect With Your Audience

Social Media Marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with other brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, you're missing out. Great marketing on social media can bring remarkable results and quantifiable success to your business, creating devoted brand advocates and even driving leads and sales. We think your clientele will definitely “like you” for it!

Digital Billboards: Multiple Messages Throughout The Day

Integrity Images not only blasts the virtual world (the Internet) with your brand and message but we also make an impression in the real world. With today's technology, traditional billboards are a thing of the past. Digital billboards are the perfect medium for the advertiser who wants the impact of traditional outdoor and the flexibility and pricing of Internet advertising. Digital billboard advertising is the most time-sensitive and flexible form of outdoor advertising. These outdoor signs allow advertisers to connect with audiences in real-time and are an efficient way to work in synergy with other advertising media. Advertisers rotate continuously, each one having up to ten seconds to display a static image. Ads can be scheduled to run at certain times of the day or on particular days of the week.