What Sets Us Apart?
One reason that so many businesses have utilized INTEGRITY IMAGES video production services is that informative videos are what many people like to share on social media. It gives consumers the benefit of feeling like they’ve discovered valuable information they want to share with friends. If your video is hosted on YouTube and is properly tagged, it gains the double benefit of being indexed twice: once in Search Engines and again in YouTube's search engine. Social media sharing can expand your brand’s visibility even further, which sends authoritative signals to search engines, the main drivers of organic traffic to websites and plays an important part of our Search Engine Optimization (SEO) strategy.
Yet another reason this medium can be valuable to your bottom line is that videos also serve the double purpose of building your brand internally with your staff and externally with your target market. They can accelerate the learning curve for your trainees and for your potential customers.
The power of video marketing is revealed by the fact that it’s the medium that comes closest to making consumers feel like they’re in your showroom experiencing your product or service. While reading about your company’s offering can increase consumer awareness, nothing beats visual product demonstration to clarify what a product can do, which can be done effectively with videography. Furthermore, video allows you to tell your story in a narrative that reminds consumers they are dealing with people and not just a faceless company. Combining personality with product information across multiple advertising channels helps make your brand more memorable.
In the modern business world, utilizing videography in advertising and marketing efforts has become more and more common-place. Executives realize that it emotionally engages clients, both current and courted, to see a product or service in a whole new light, resulting in enhanced brand recognition and improved lead conversion. A recent study by Ascend2 revealed that 85 percent of 280 interviewed business professionals said that video marketing had brought them success.
INTEGRITY IMAGES has been the source for captivating and award-winning videos for clients in and around the greater Houston metro area as well as the state and country since 2011. A big thanks go to our business friends and neighbors in Houston, Cypress, Spring, Tomball, Katy and The Woodlands. Your participation has been and still is instrumental in making our journey a success!